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Ageing Business Society 

There is a vital need to build deep connectivity and engagement between Gerontology, Business and Public Policy communities for the benefit of society. Through better understanding the demands of ageing and an older society, this The "Ageing Business Society" will highlight the emerging opportunities and threats for innovators and entrepreneurs, researchers and policy leaders to meet the needs of older people and ageing populations.  

The Role of Ageing Research in Business

Understanding the demands of an ageing society is not just a social imperative but also a significant business opportunity. "Ageing research in Business" is essential for identifying emerging opportunities and potential challenges that come with an older demographic. This specialized research helps innovators, entrepreneurs, and policy leaders develop products, services, and policies that cater to the ageing population, driving both social impact and business growth.

Aims & Focus:

As global populations age, there is an urgent need for these communities to work together to address both the opportunities and challenges associated with ageing societies. The Ageing, Business, and Society Special Interest Group (SIG) aims to foster a deeper understanding and collaboration between the fields of Gerontology, Business, and Public Policy. 

Hosted by the British Society of Gerontology and led by a voluntary team of the UK’s leading experts in ageing and business, the SIG serves as a platform for collaboration among innovators, entrepreneurs, researchers, and policy leaders to better meet the needs of older adults and ageing populations, ensuring a positive societal impact. 

The SIG’s mission is to facilitate collaboration between gerontology, business and civil society - enabling people to age independently through the life course and do the things that gives their lives meaning. It delivers value to its members by facilitating collaboration between Gerontology, Business and Civil Society, facilitating knowledge exchange Society through collaborative events, publications and outreach and by leveraging the strength of its network of partners and allied organisations. 

In fulfilling its mission and purpose, the Ageing, Business, and Society SIG will enhance the capacity of stakeholders to address the growing needs of an ageing world, promoting economic opportunities, improving well-being, and strengthening the societal response to population ageing.

Members:

Leadership Team

Chair - Rob Walton, Founder & Principal, Covostra Ltd 

Catherine Foot - Director of Phoenix Insights

Debbie Keeling - Deputy Pro-Vice Chancellor for Knowledge Exchange and Interim Executive Dean, University of Sussex Business School at University of Sussex

Eric Kihlstrom – UK Ambassador, Aging2.0

Laura Walker – Executive Director, The Longevity Forum

Dr. Xuan (Lorna) Wang – Co-Director, Centre for Research on Ageing and Generations, Senior Lecturer in Marketing and Revenue Management, University of Surrey

Anthony Howarth – Research Fellow at the Institute of Population Ageing at the University of Oxford

Judith Phillips – Professor of Social and Environmental Gerontology at Swansea University

Dr. Ian Philp, Founder and CEO of Age Care Technologies

Dr Cynthia Bullock, Director, Healthy Lives at Innovate UK

Joining the SIG:

Membership of the Ageing, Business & Society SIG is open to all. Please click the link below and complete the form with your details to be added to our membership list. Please indicate if you are simply joining a member or are a part of the British Society of Gerontology or related organisations.  

Complete the membership formhttps://forms.office.com/e/sdzv2X6ndV 

If you would like to contact the Ageing Business Society SIG team, please email abs-sig@britishgerontology.org.

 

Opportunities:

To be involved in speaking opportunities with the Ageing, Business and Society Special Interest Group please email abs-sig@britishgerontology.org.

Events:

Loneliness in Later Life: A National Challenge with Human Consequences

As part of the official agenda for Longevity Week 2025, this virtual event - hosted by the Ageing Business Society Special Interest Group and supported by the International Longevity Forum - will bring together leaders from across government, business, academia, healthcare, and civil society to address one of the most pressing and persistent issues of our time: loneliness in later life.

It will take place on Nov 12 at 5:30pm GMT.  

Find more information and register here: https://loneliness-in-later-life-longevity-week.eventbrite.co.uk 

You can watch our past workshops recordings here: https://bit.ly/AgeingBites